From the tree.
To your skin.
Nothing hidden.
The women who harvest shea butter have always done the hardest work. naa is built to make sure they see the most reward and that you see exactly how.
No launches without notice. No noise without a reason.
Why naa exists
"Most beauty brands know exactly how little their producers earn. They just don't tell you."
Shea butter is one of the most traded natural ingredients in the world. The women who collect, crack, and press every kernel, in Mali, earn a fraction of what the finished product commands on shelves in Amsterdam, London, or New York.
naa is named for the word "mother" in mandinga languages. It exists to build the kind of brand those mothers would be proud to be part of; where their labour is named, valued, and fairly paid. And where you, as a customer, can see exactly where your money goes.